Sunil With Hat

Why I’m starting this blog.

Short answer: I’m not entirely sure.

Longer answer: I quite like writing and I have lots of ideas bouncing around my head. It seems unfair to inflict those semi formed ramblings on my friends and colleagues so maybe writing them down first will focus them a bit more.

Even longer answer: There are lots of challenges that come up every day at Specialmoves and it’s not always clear how to deal with those challenges. The internet is constantly changing and while that makes it an exciting area to be around it also means that we have to constantly adapt. Trying to work out how the best way to adapt is like navigating a minefield and hopefully this blog will help me and others avoid getting blown up on the way.

Truthful answer: I got bored on the weekend and felt a need to set up a new website. This seems to happen every 3 or 4 months.

Tactical recruitment answer: Hopefully some clever people will read this blog and will want to work with me at Specialmoves, which means I can give them the hard work to do while I focus on making myself a nice cup of Lapsang Souchong.

Ego stroking answer: None of my bands have managed to elevate me to rock star drummer status, so maybe I can have some level of fame in the blogosphere where people might one day tweet “Just read an article by @sunilj0lly. There’s 5 minutes of my life I’ll never get back”. PS – does the blogosphere still exist or am I too late?

Procrastination answer: There are plenty of things I should be doing around the flat, but I can justify putting those to the site if I’m writing stuff for this blog.